Revolutionizing public opinion polling, market research, and consumer psychology insights
People’s internet searches reflect what they do at the ballot box and at the cash register. unumAI is helping brands: explore new markets and strategize, build and renovate their products, persuade audiences more effectively, and measure their brands by researching what people ask the internet. Google Searches access the “living room” conversations and hidden motivations by examining what people do in privacy rather than unreliable, error-prone surveys… providing less expensive, more honest, more abundant, and better consumer and voter psychology insights.
Internet Search and the Audience Journey
Google’s almost monopoly on internet searches makes it the best data-source for understanding how people think. "Everybody Lies" author and Google Data Scientist Seth Stephens-Davidowitz calls Google search history data, "the greatest data set of human psychology ever created." People may deceive themselves or pollsters in surveys, but nobody lies to Google.
A survey is a one-time, momentary snapshot of an audience’s thinking. Google Searches are a deep, rich, longitudinal dataset. More, more-honest, and more-affordable data on peoples’ thinking, attitudes, and perceptions of brands, movements, and products… with equivalent ability to look between neighborhoods as between countries. Non-respondents or undecided respondents to surveys show earlier inclinations in how they’re researching the internet to decide.
Nobody lies to Google, but we are susceptible to lying to ourselves, to our friends and family, and to pollsters.
People lie to pollsters because they believe that their political views are private or, they don’t feel comfortable telling a stranger which candidate represents their moralistic world-view for fear of being judged.
These deceptions show up in undecided responses in survey polling. Our methodology removes “undecideds” from the equation by probabilistically predicting their voting-day intentions and behaviors by what they search for.
The predictive analytics and data that unumAI is able to produce are truly remarkable. The insights they gathered about our business model, target markets, and future market share have become a foundational part of our corporate strategy for 2021 and beyond. Skylar, Bailey, and the team are also delightful to work with and truly feel like our strategic partner. We would recommend them to anyone looking to not only do traditional market research but also looking to gain deeper insights into their business.
Platte River Equity
Sky originally intended this service for political polling… we have test run it at Platte River a couple times on diligence and have been really impressed/pleased with the results.