Revolutionizing public opinion polling, market research, and consumer psychology insights

People’s internet searches reflect what they do at the cash register, at the ballot box, and in behaviors. Google searches access the motivations behind what people do that are sometimes inaccessible and hidden to traditional market research methods like focus groups, surveys, and social listening tools.

unumAI is helping brands: investigate new markets and strategize, build and renovate their products, persuade audiences more effectively, and measure their brands by researching what people ask the internet. Google data has the advantage of reaching almost 90% of internet users longitudinally, instead of the momentary snapshot in thinking that traditional methods usually capture. Traditional methods’ samples of hundreds or thousands just can’t compare with the millions of searches we access. People also don’t worry that they are being judged by Google when they ask it a question, unlike posting on social media or responding in a focus group. That’s how we predicted 2020 U.S. Senate and House races twice as accurately as misleading, public survey polls. Google data is simply more honest, more abundant, less expensive and better for understanding audiences. unumAI is social listening to the next level.