unumAI delivers deep, rich insights when companies look to understand where and how to go to market, and what their customers think of them and their products. unumAI is helping brands:
Explore new markets and strategize
Build and renovate their products
Persuade audiences more effectively
Measure their brands by researching what people ask the internet
Corporate Case Studies
|How Missouri’s Department of Health Relied on unumAI in a Public Health Crisis
In April 2021, Missouri opened COVID vaccine eligibility to all citizens to stop transmission of deadly coronavirus, but vaccine hesitancy led to Missouri’s vaccination rates to lag national and other state averages. Elasticity, the full-service marketing partner for the Missouri Department of Health and Senior Services, hired unumAI over four months to guide the needle towards more vaccinations, and to make sure that they were getting the most value added with their messaging campaigns. In a rapidly changing situation like the pandemic, Missouri and Elasticity needed the most accurate, up-to date vision of public perception surrounding vaccination. The reasons for vaccine hesitancy and resistance are diverse, so hitting the right audience, at the right time, with the right message was the key to success.
|September 1, 2021|
|How unumAI guided electric vehicle outreach for the Missouri Automobile Dealers Association
The electric vehicle industry faces a crossroad: features are improving rapidly, and the portion of the population interested grows with the need to address climate-change as a man-made issue. But, certain challenges limit adoption of electric vehicles. These challenges in public perspective can be overcome by ensuring that people are receiving information they are curious about. The Missouri Automobile Dealers Association (MADA) contacted unumAI to understand consumer perspective, and get more Missourians to purchase EVs and PHEVs by considering what consumers know, prefer, and misunderstand about electric vehicles.
|February 16, 2021|
|How unumAI helped Vodium navigate COVID-19 market conditions and find the best customers
For startups, a primary concern is in identifying optimal market segments in which to sell the product or service. Vodium, a promising startup developing an intuitive virtual teleprompter application and presentation aid, had this concern. They reached out to unumAI to better understand potential customers, competitors, and complaints, and to develop informed business strategies to leverage the market opportunity presented by the COVID-19 pandemic and ensure company longevity in the future.
|February 2, 2021|
|How unumAI guided nuclear energy investments by understanding sentiment
Investments in the Nuclear Energy pipeline are frequently capital intensive and require long-term commitment before any profits can be seen. This was true before the most infamous nuclear disaster of the last thirty years, the Fukushima Meltdown of 2011, but this event seriously exacerbated the issue of public acceptance. A Denver-based investment firm reached out to unumAI in order to understand the nuance in nuclear investment and effects of the meltdown before a buy/no-buy decision of a services-business in this sector.
|October 6, 2020|
Source: Google Trends